Social

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The inspired vision started as an undergraduate thesis of the designer.  In 2009,  Ma. Rafaella Santos-Sol (Ella) was a student of the Entrepreneurial Management Program of  the University of Asia and the Pacific when she started the brand. She wanted to showcase the beauty of traditional wear to modern women.  She then took further studies at Fashion Institute of the Philippines and continued to grow her brand.

Coming from a family who makes Filipiniana apparel, Ella was very much inspired by her grandmother who used to export embroidered linens with CITEM's Manila FAME. She  wanted to bridge the gap of traditional Filipiniana design with contemporary fashion. 

Nuevo Ystilo is the realization of Ella’s goals—to promote Philippine craftsmanship and artistry through fashion.   

The man behind the expansion and growth of the brand is her husband, Fernando Heradd Jossef Sol II (Fyke). He is a graduate of Business Administration Major in Marketing in Xavier University- Ateneo de Cagayan. Born and raised in Maramag, Bukidnon,  he is able to make meaningful conversations with the tribes  of  Northern Mindanao and local weavers of Visayas.  He is able to further help their communities by supporting and providing them with a livelihood. Fyke mainly runs the operations and manufacturing of the brand.